Balmain Hair Sees a 50% Growth in Online and Doubling of Salon Sales with Venipak’s Support
According to Balmain Hair and Venipak, among Estonian shoppers, shampoos, conditioners, and hair masks continue to lead online sales, with styling products — especially sprays — also performing strongly.
Estonian customers are showing an increasing appetite for premium haircare, with Balmain Hair, the luxury Parisian brand, reporting a 50% surge in online sales and a doubling of salon sales over the past two years. The brand’s trusted logistics partner, Venipak, has played a key role in ensuring the fast and reliable delivery that Estonian consumers expect.
For Estonian buyers, shampoos, conditioners, and hair masks remain the most consistent online bestsellers, followed closely by styling products such as sprays. Meanwhile, Balmain Hair’s jewelry-inspired accessories continue to attract loyal followers looking for fashion-forward finishing touches.
“For two years we have observed about 50% growth in our online store and 100% growth in salons,” explains Balmain Hair representative Hardy Rasmann. “Retail has been stable with around 20% growth. This year we also expanded physical shops and salons, and today online is slightly bigger – though all three channels remain equally important.”
Speed, Style, and Simplicity Drive Success
Balmain Hair customers in Estonia are known for valuing speed and reliability in their purchases. Around 95% of online consumer orders are delivered to parcel lockers, while salon orders are exclusively door-to-door. The majority of locker deliveries go through Venipak, which has been the brand’s main logistics partner since 2018.
“Estonia, Latvia, Lithuania — they are all different,” Rasmann notes. “But everywhere, fast and quality deliveries are important. Venipak allows us to maintain that standard every day.”
Venipak’s platform is praised by Balmain Hair for its straightforward and logical system, which simplifies order processing and saves valuable time for their team. Compared to other logistics providers, Venipak’s interface is seen as less cluttered, more intuitive, and easier to use.
“The Venipak system is simple and logical, which makes it very easy to work with,” Rasmann adds. “It’s the easiest and most convenient transport program we’ve used. And the support is amazing – our Venipak representative is always ready to help, quick to act, and genuinely positive. If this were Eurovision, Venipak would get 12 points from us!”
Venipak: Growing Together with Luxury Brands
Venipak CEO Andrius Ladauskas emphasizes the importance of understanding client needs in the fast-paced beauty industry.
“Luxury customers expect not just a beautiful product but also a flawless experience,” says Ladauskas. “We are proud that Balmain Hair trusts Venipak to deliver that experience — combining precision, reliability, and personal service. Our goal is to make logistics invisible, so the customer’s focus remains entirely on the brand and its products.”
About Balmain Hair
Founded as part of Balmain Paris, the brand combines high fashion heritage with innovative haircare technology. Balmain Hair offers a full lifestyle collection – from shampoos, conditioners, and styling products to 18K gold-plated hair accessories and 100% silk pillowcases – all developed with sustainability and craftsmanship in mind.
