Parcel delivery company Venipak is transforming its brand with a new color scheme and logo that reflect the swift movement in the logistics world. The changes come following the company’s plans to invest 7 million euro in last-mile delivery, including the rapid expansion of its parcel delivery network in the Baltic States, and the launch of air freight service, connecting Northern Europe with China.
The unexpected growth of the e-commerce market, now valued at 22.6 trillion euro, resulted in a massive increase of parcels and mass shipment delays. Venipak, a prominent logistics player in the Baltics, quickly adjusted its business model, shifting the focus towards last-mile delivery. Expansion of the company’s parcel locker network led to faster delivery times when dealing with increased loads. Now, the company plans to invest 7 million euro towards making its services even faster and more reliable for businesses and private customers.
To reflect recent international expansion and the wish to meet the growing needs of both e-commerce businesses and consumers, Venipak is radically changing its visual identity. The new branding is characterized by bold forms and symbolizes the constant movement and vitality. Meanwhile, the new rich purple color scheme conveys the wish to be even more visible for the B2C segment.
According to Asta Raudonienė, the company’s marketing manager, the new visual identity reflects the company’s strategic international growth. This includes an expanding parcel locker network in the Baltics, a self-service platform, and a new AVIA service that will connect Riga to Hong Kong via direct cargo plane.
“Venipak’s rapid growth has become an integral part of the company in recent years and we can firmly say we have outgrown our old image. Today, we are constantly investing in new services for e-commerce businesses as well as the end-users – we wish to be even more visible to them. We are innovative, dynamic, and not afraid to raise the bar for the industry. Therefore, we want to direct all of our energy to international development,” says Raudonienė.
Over the course of the year, Venipak plans to invest around 4 million euro in a network of 500+ parcel lockers, branded with the new visuals of the company. Meanwhile, over 1 million euro has already been invested in the first cargo flights between Latvia and China. The company plans to invest another 1.5 million in an online self-service platform and a mobile app that will let users track and manage shipments. The total investments will come to almost 7 million euro.
“Along with Venipak’s rapid global expansion, our new image represents our desire to take full care of our customers by providing all the necessary services in one place,” says Raudonienė.
Venipak currently provides logistics services in Lithuania, Latvia, Estonia, Poland, Germany, the USA, and China. By 2025, the company seeks to expand its services to 40 countries on four continents.