Latvians most often shop online once a month, spending between 301 and 500 euros a year and buying clothes, shoes and accessories, including bags and wallets. This was found out in a study conducted by the international parcel delivery company Venipak on the habits of the population shopping online.
When asked about how often they have shopped in online stores in the last year, the most common, or 52% of respondents indicated that they shop on average once a month or less. 32% of the residents shop a few times a month, but 16% said they do not shop at all. Analyzing the answers provided by age groups can conclude that the most often online shoppers are people aged 30 to 39, but the least common are older respondents aged 60 to 74.
When asked about the approximate amount of money the respondents have spent in the last year, it was most often indicated that from 301 to 500 euros, while the second most popular answer was from 101 to 300 euros. 15% of the respondents have spent up to 50 euros, and the same number of respondents said that they have spent between 501 and 1,000 euros shopping online during the year. Residents of Riga most often indicated that they had spent more than 1,000 euros, which is 10% of cases.
“During the last year, due to the restrictions of Covid-19 and the pandemic, people had to look for other ways to shop not only in Latvia, but also in many other countries. Many companies that were able to offer their goods online have experienced tremendous growth, sometimes not even being able to fulfill all orders,” says Justas Šablinskas CEO of Venipak. Also delivery companies experienced a kind of congestion reviewing and improving the supply chain “of course, the most demanded were goods that could not be bought in person, including clothing and footwear, as well as cosmetics and household goods.”
The survey found that most people bought clothes, shoes and accessories, including bags and wallets. This answer was given by 28% of respondents, while 21% said that they buy online beauty products, such as face and body cosmetics. 14% of residents often bought furniture, household appliances, and design items for housing.
Analyzing the data, women bought clothes and shoes significantly more often, indicating this in 32% of cases, in contrast to men, who did so only in 24%. On the other hand, young people aged 18 to 29 bought significantly more beauty products, in 35% of cases, while older people aged 60 to 74 bought them only in 14% of cases.
“Looking at the results of the survey, can conclude that the residents significantly more often bought the so-called deficit goods caused by the pandemic, while selling food on the Internet were less popular, because basic necessities, although with restrictions, could be purchased in person,” says J. Šablinskas, “In my opinion, not only in Latvia but all over the world, there is still room to grow and the population, with better learning and knowledge of various technologies, feels comfortable shopping remotely.”
About the Venipak Group
Founded in 2004, the international parcel delivery company, Venipak, offers efficient parcel logistics solutions to businesses and private customers in the Baltic countries, Poland, Germany, the USA and China. Each year, the company improves its courier services, invests in technological solutions for e-commerce and expands the parcel delivery network in the Baltic countries. The Venipak parcel delivery network with nearly 600 collection points is today available to customers in Lithuania, Latvia and Estonia. Venipak plans to develop a network of nearly 2,000 postal terminals and pick-up points over the next few years, and to become one of the largest parcel delivery networks in the Baltic countries.