This year, Latvians have used the opportunity to shop online and use “Black Friday” discounts 62% more often than a year earlier, showing the information compiled by the international parcel delivery company Venipak. In turn, the volume of orders in all Baltic countries has increased by 20% compared to the sales period in 2020.
“Venipak’s” information shows that online shopping in Latvia within the framework of “Black Friday” has gained a huge increase in shipments, which increased by 11% compared to the previous week, but by 62% a year earlier. Last year, due to various restrictions, most on-site sales were suspended, but this year the purchase of goods on the Internet has become very popular.
In Lithuania, the population used the “Black Friday” offer on the Internet 27% more often than last year, while in Estonia only 14%. The most common items purchased online were cosmetics, toys, decorative lighting and books.
Although an emergency situation and a lockdown were declared in Latvia a year ago, the residents did not use the “Black Friday” offer as often as this year. This can be explained by the change in habits, when more and more purchases are made online during the year instead of going to the shops on site. We have noticed that the special promotions in other Baltic countries are gaining recognition before the holidays, but the results achieved in Latvia are really surprising, ”says Justas Šablinskas, the head of “Venipak”.
“Black Friday” specials are popular all over the world and traditionally take place in the last week of November, when stores announce discounts on various goods.