A good product and a good price is no longer enough: what challenges lie ahead for e-commerce businesses in 2024?

E-commerce continues to grow consistently: Statista has forecast that the revenue in this market will approach USD 3 billion in 2023. Players in the sector have no time to relax – the unstable geopolitical situation, ever-changing consumer expectations and the intensely competitive environment are encouraging businesses to look for more and more intelligent solutions that…