Artificial intelligence in customer service – what is needed for a breakthrough?

In the era of digital transformation, more and more companies are leveraging artificial intelligence (AI) technologies to enhance efficiency and economic benefits. Jurgita Karčiauskaitė and Daiva Nariūnienė, students of the Executive MBA program at ISM Executive School, are exploring in their thesis how companies can better prepare for the impact of AI on customer service…

New Venipak CEO: Why the “Last Mile” Will Continue to Be the Biggest Challenge for Courier Services Next Year

Last year, e-commerce revenue reached a record €652 billion, and forecasts predict a 31% increase by 2027. This growth brings a rise in courier deliveries, adapting to the demands of the modern market. Despite innovations, the so-called “last mile” – delivering a parcel directly to the final recipient – remains the most expensive part of…

Major year-end sales revealed online shopping habits of Lithuanians, Latvians and Estonians

During the last week of November, as retailers attracted shoppers with impressive discounts and exclusive offers, Lithuanians, Latvians, and Estonians actively shopped online. It became evident that Lithuanians were particularly drawn to household goods, coffee, cosmetics, and products from China, while Baltic consumers shop online differently from those in Western, Central European, and Balkan countries.…