Slowing economy indicates tougher times for e-businesses. Reaching customers at optimal costs is likely to become increasingly difficult, especially for marginalized small businesses. Therefore, PHH Group, the largest e-commerce company in the Baltics, which owns Pigu.lt, 220.lv, Kaup24.ee, and other brands, has decided to cooperate with Venipak, an international parcel company. This partnership will aim to make it easier for e-businesses and open up new growth opportunities.
“Our main goal is to make the e-commerce infrastructure as user-friendly as possible and to create the best possible conditions for sellers on our Marketplace. Therefore, we are constantly improving our e-commerce system and looking for valuable partnerships that will benefit our sellers. One of these is with Venipak. Logistics is a significant part of the e-commerce costs; we are thus delighted to have found a common solution that will help our sellers save significant amounts,” says Dalia Čiutaitė-Antanaitė, Acting Head of Marketplace at PHH Group.
“We consider the Baltics our home market, so we have developed an infrastructure that can handle large volumes of parcels quickly and efficiently. Being able to promptly make business decisions helps us take into account the specifics of each client, so we are happy to facilitate the development of e-businesses. We will apply special pricing to sellers’ goods delivered both by courier and by post,” says Justas Šablinskas, CEO of Venipak.
According to D. Čiutaitė-Antanaitienė, this solution was initially considered to be most relevant for small businesses operating away from the capital cities of the Baltic States, where PHH Group’s logistics warehouses are located. However, after just a month, it turned out that sellers in major cities were also actively using the service. Around 300 businesses on the Marketplace have already jumped at the opportunity to send goods cheaper.
“It is common for sales volumes to slow down during the summer, which is why during this period we encourage sellers to enrich their usual sales processes with innovations, to try out new tools and services, including sending goods to Pigu.lt warehouses via Venipak to make it even more convenient for them to expand their business and reach their customers in all of the Baltic States. I also invite those who are not yet trading on our Marketplace to join us, use the e-commerce ecosystem, and work together to add value to end users,” says D. Čiutaitė-Antanaitė.