International parcel company Venipak announces the completion of an important strategic expansion phase. The company’s expansion in Estonia, which started at the end of last year and has just been completed, has finally connected all three Baltic countries into a joint network of over 600 parcel lockers. Venipak’s immediate plans are to acquire an e-commerce wholesaler in the Netherlands and expand further westwards.
“Over the past few years, we have invested around €5 million in the expansion of the parcel locker network in the Baltics alone. We currently have over 600 contactless parcel lockers: 251 in Lithuania, 201 in Latvia, and 151 in Estonia. We have also upgraded parcel sorting terminals and expanded our efulfillment infrastructure. We can now confidently say we have a fully developed package of services and infrastructure in the Baltic States, which allows us to deliver a parcel to any Baltic country in the most convenient way for the customer in just 24 hours,” says Justas Šablinskas, CEO of Venipak.
Deal accelerates westward expansion
At the end of May, the company announced the acquisition of Dutch e-commerce wholesaler Strengholt Entertainment BV, adding e-commerce wholesale channels to its business model. At the same time, new opportunities have opened up for Baltic businesses to trade on the biggest e-commerce platforms in Europe and the world.
“This deal gave us the impetus to expand to the West, especially when it comes to efulfillment. We have built a strong service in the Baltics. We have strong demand from e-businesses and want to expand it to other countries to help our customers grow. By adding logistics channels to Strengholt Entertainment BV’s infrastructure, we will be able to offer our customers – businesses and end-users alike – fast delivery wherever they are. Consumers find fast and high-quality service is of paramount importance,” says the Head of Venipak.
Baltic business steps into the wide world
According to J. Šablinskas, following the deal, Venipak’s activities have been expanded to include brokerage services between the company’s clients and brands such as Amazon, Allegro, Zalando, Discogs, etc., as well as physical outlets such as Aldi, Lidl, Action, etc.
“This means that Venipak will act as an intermediary for the introduction of its customers’ products into foreign markets – USA, Europe, Asia – through integrations with Amazon and other trading platforms and supply chains. Also, an efulfillment service to bring goods closer to the customer; market, legal and regulatory advice, demand assessment and pricing advice,” says the company’s CEO.
According to him, partnering with Venipak will help e-commerce businesses reduce risks when it comes to entering new markets. They will also receive the strategy best suited to the development conditions, as well as the logistics infrastructure.