While the holiday season is typically the busiest time of the year for most businesses, some consider Valentine’s Day just as significant as Christmas. Aphrodisiacs, erotic games, intimate accessories—these are just a few of the products Lithuanians eagerly purchase from adult stores as February 14 approaches. And while Lithuanians are becoming bolder when selecting gifts…
What kind of gifts should be given on Valentine’s Day, and is it even necessary to give anything at all? Is it worth following marketing specialists and brands? How expensive should a gift for a beloved woman be, and what psychological meaning might it hold? Why do many people fear choosing, giving, and even receiving…
The latest study on Latvian consumer habits reveals a concerning trend: 52% of residents prefer products and brands priced below the average market level. It is important to clarify what is meant by the term ‘average price.’ What Does ‘Average Price’ Mean? For example, if 10 products are purchased for €1,000 and 500 similar…
In the era of digital transformation, more and more companies are leveraging artificial intelligence (AI) technologies to enhance efficiency and economic benefits. Jurgita Karčiauskaitė and Daiva Nariūnienė, students of the Executive MBA program at ISM Executive School, are exploring in their thesis how companies can better prepare for the impact of AI on customer service…
“I have my work so deep in my blood that I sometimes see myself sorting parcels, planning my daily route in my dreams. There’s nothing weird about it – after all, I have spent so many years doing this job,” says Algirdas Rozga, a courier for two decades. This 66-year-old Klaipėda native told us about…
Companies join initiative to encourage respectful behavior in society A survey of service sector employees* reveals that more than half of the surveyed salespeople, waiters and other service providers in Latvia face various types of unacceptable behavior from customers – most often it is rude and indecent behavior (67%), evasion of payment for goods or…
Last year, e-commerce revenue reached a record €652 billion, and forecasts predict a 31% increase by 2027. This growth brings a rise in courier deliveries, adapting to the demands of the modern market. Despite innovations, the so-called “last mile” – delivering a parcel directly to the final recipient – remains the most expensive part of…
Will 2025 be a prosperous and rewarding year for shoppers, filled with long-awaited purchases? Or, on the contrary, should they steer clear of big buys and unexpected expenses? When discounts dazzle and every store seems to tempt with ever-better and higher-quality goods, making choices can become a challenge. Let’s see what the stars have to…
During the last week of November, as retailers attracted shoppers with impressive discounts and exclusive offers, Lithuanians, Latvians, and Estonians actively shopped online. It became evident that Lithuanians were particularly drawn to household goods, coffee, cosmetics, and products from China, while Baltic consumers shop online differently from those in Western, Central European, and Balkan countries.…
November 29th – Black Friday – marks the biggest sales of the year and the start of the Christmas shopping season. For e-commerce stores, sales that grow from a few to several dozen times their usual volume bring not only revenue but also numerous challenges that businesses don’t always manage to handle successfully. Darius Borisas,…
