Venipak: Estonian E-commerce Enters 2026 on a Stable Growth Path, No Traditional January Slump Detected

The Estonian e-commerce market started 2026 on a stronger footing than the previous year, with online shopping remaining a daily habit even after the peak holiday season. According to parcel delivery company Venipak, January did not bring the typical post-holiday slowdown, indicating increased stability in consumer behaviour. “January did not bring the usual sharp decline,…