Buy, Try, Return: Navigating the New ‘Convenience Culture’ in Baltic E-commerce

Estonians’ shopping habits are increasingly influenced by cross-border e-commerce and courier delivery services. According to the international parcel delivery company Venipak, online stores – especially Asian platforms – are reshaping how people shop and how goods move through supply chains. Venipak’s data shows a significant increase in parcel volumes from global online platforms, including well-known…