Bauhof: Estonians watch every euro, especially on shipping fees

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Estonians are shopping (and shipping) smarter, keeping a close eye on prices—especially when it comes to delivery costs. According to Bauhof, changes in VAT earlier and mid-year have made customers more price-conscious than ever. “Customers are increasingly looking for wallet-friendly alternatives,” said Artjom Bulgakov, Bauhof’s head of e-commerce. “While brand and quality remain important, price…