In Estonia, Venipak’s Black Friday volume of B2C deliveries was 36% higher than during the same period last year, according to the sales statistics of the international parcel services company.
After Black Friday, Venipak’s fulfilment service saw growth by 20 percent y-o-y and most notably in the segments like cosmetics, toys, decorative lighting and books. Overall, Venipak has seen a surge in Estonian business this year, with about 40% growth so far.
“Black Friday, which was extended to a week and more this year, boosted the e-shopping volumes and we assume that not only because of offers by e-commerce operators. The end of November was a suitable time for early Christmas shopping, to avoid delays that may occur closer to the holidays because of high volumes of goods. However, Venipak is prepared for high season deliveries and we are cooperating with traders for efficient logistics to the end clients,” said Justas Šablinskas, CEO of Venipak.
Market analysts predict further growth in the e-commerce market and continued interest in online shopping, which is why the parcel company expects rapid growth in the retail segment.