Large online shopping campaigns such as E-smaspäev on March 9 bring a noticeable increase in parcel volumes across logistics networks. On average, shipment volumes rise by about 14%, according to parcel delivery company Venipak.
Large online shopping campaigns such as E-Monday on March 9 bring a noticeable increase in parcel volumes across logistics networks. On average, shipment volumes rise by about 14%, according to parcel delivery company Venipak.
“When online stores offer promotions and discounts during a limited time, we clearly see an increase in parcel volumes moving through the network during these periods,” said Andrius Ladauskas. “For logistics providers, this means more shipments to sort, transport, and deliver within a relatively short period of time.”
At peak times, this can mean thousands of additional parcels moving through sorting terminals and courier delivery routes within just a few hours. However, the company notes that parcel volume alone does not reveal how or why consumers are shopping.
“Based on logistics data, we cannot determine whether the increase results from more customers placing several smaller orders, or simply more people shopping online that day,” Ladauskas explained. “What we can observe is the operational impact on daily operations as parcel volumes grow, with couriers making more frequent delivery rounds and parcel lockers filling up more quickly.”
Consumers can also help ensure smoother deliveries by planning their purchases and collecting parcels from parcel lockers as soon as they receive a notification.
“When customers collect their parcels quickly and choose delivery options carefully, it helps to keep parcel lockers available for others and supports smoother operations during busy periods. As a logistics partner for many online retailers, our priority is to ensure that parcels move through the network as efficiently as possible,” said Ladauskas.