Household goods, electronics, coffee and products from Chinese online stores were the hits of sales campaigns

During the last week of November, when retailers attracted buyers with big discounts, Estonians, Latvians and Lithuanians actively shopped in online stores. At the same time, the preferences of residents of all Baltic countries were similar: mainly household goods, electronics, coffee and products from Chinese online stores were purchased. “Compared to usual November days, the…

The Straightest Path to E-Shoppers’ Hearts: 5 Tips from a CMO for Selling Beyond Black Friday

The end-of-year season, particularly November and December, packs 90% of the retail sector’s key opportunities – from Singles’ Day and Black Friday to Cyber Monday, all culminating in the marathon of holiday shopping. Unsurprisingly, e-commerce players focus most of their attention, resources, and expectations on this period. But how can businesses enjoy success, steady sales,…

Holiday joy overshadowed by stress as major sales begin: smart planning tips to avoid financial strain this season

Although the anticipation of the year’s most beautiful holiday should bring joy and positivity, we often experience a lot of stress instead. Social pressures and high expectations create stress around gift-giving, leading to last-minute shopping, overspending, and, starting January, feeling the financial pinch. What can we do to enter the festive season joyful, calm, and…

Andrius Ladauskas, CEO of Venipak: “The market has already set its expectations”

“Today, it is no longer sufficient to merely provide a service, it is much more important to listen to customers’ expectations and tailor our services accordingly,” says Andrius Ladauskas, the new CEO of the international parcel company Venipak. Having previously worked for such companies as Lietuvos geležinkeliai (Lithuanian Railways) and Vilniaus prekyba, and having managed…