Artificial intelligence in customer service – what is needed for a breakthrough?

In the era of digital transformation, more and more companies are leveraging artificial intelligence (AI) technologies to enhance efficiency and economic benefits. Jurgita Karčiauskaitė and Daiva Nariūnienė, students of the Executive MBA program at ISM Executive School, are exploring in their thesis how companies can better prepare for the impact of AI on customer service…

Household goods, electronics, coffee and products from Chinese online stores were the hits of sales campaigns

During the last week of November, when retailers attracted buyers with big discounts, Estonians, Latvians and Lithuanians actively shopped in online stores. At the same time, the preferences of residents of all Baltic countries were similar: mainly household goods, electronics, coffee and products from Chinese online stores were purchased. “Compared to usual November days, the…