Bauhof: Estonians watch every euro, especially on shipping fees

Estonians are shopping (and shipping) smarter, keeping a close eye on prices—especially when it comes to delivery costs. According to Bauhof, changes in VAT earlier and mid-year have made customers more price-conscious than ever. “Customers are increasingly looking for wallet-friendly alternatives,” said Artjom Bulgakov, Bauhof’s head of e-commerce. “While brand and quality remain important, price…

Artificial intelligence in customer service – what is needed for a breakthrough?

In the era of digital transformation, more and more companies are leveraging artificial intelligence (AI) technologies to enhance efficiency and economic benefits. Jurgita Karčiauskaitė and Daiva Nariūnienė, students of the Executive MBA program at ISM Executive School, are exploring in their thesis how companies can better prepare for the impact of AI on customer service…