Artificial intelligence in customer service – what is needed for a breakthrough?

In the era of digital transformation, more and more companies are leveraging artificial intelligence (AI) technologies to enhance efficiency and economic benefits. Jurgita Karčiauskaitė and Daiva Nariūnienė, students of the Executive MBA program at ISM Executive School, are exploring in their thesis how companies can better prepare for the impact of AI on customer service…

Household goods, electronics, coffee and products from Chinese online stores were the hits of sales campaigns

During the last week of November, when retailers attracted buyers with big discounts, Estonians, Latvians and Lithuanians actively shopped in online stores. At the same time, the preferences of residents of all Baltic countries were similar: mainly household goods, electronics, coffee and products from Chinese online stores were purchased. “Compared to usual November days, the…

The Straightest Path to E-Shoppers’ Hearts: 5 Tips from a CMO for Selling Beyond Black Friday

The end-of-year season, particularly November and December, packs 90% of the retail sector’s key opportunities – from Singles’ Day and Black Friday to Cyber Monday, all culminating in the marathon of holiday shopping. Unsurprisingly, e-commerce players focus most of their attention, resources, and expectations on this period. But how can businesses enjoy success, steady sales,…