Five years ago, after her second pregnancy, dietitian Indrė Trusovė was looking for ways to lose weight in a healthy and effective way. Using her professional knowledge, she created a special tea and nutrition programme, which she shared with her followers. The result surprised even her: the first batch of products sold out in just one day.
From a family business to three strong brands
Indrė Trusovė, the founder of „Žalias žingsnis“, says she could hardly believe that, after the success of her first product, her attempt to create wellness products would grow into a real business.
“For a long time, my husband and I managed all the processes ourselves. We registered shipments manually, sitting at home. It took us quite some time to realise that we needed help. But the growing number of orders forced us to look for solutions that would allow the business to move forward and give us the time to return to searching for new products. As new people joined the company and helped the business grow, I finally had more time for creativity and for finding the right products,” recalls I. Trusovė.
Starting with just one product, the company gradually expanded into three strong brands: „Trust“ food supplements, „You are“ cosmetics and body care products, and „Žalias žingsnis“ spices and nutrition programmes.
When a customer becomes a friend: 90% return again
In the competitive wellness market, Zaliaszingsnis.lt currently stands out with an impressive figure: more than 90% of customers return to the store again. According to the founder, this is the best proof that customers value not only product quality, but also a personal connection, which is becoming increasingly rare today.
“From the very beginning, we did not want to be just sellers. We wanted to become our customers’ friends, to understand the problems they face and to find the best solutions. Our customers really value this connection, so we are constantly looking for ways to be as accessible as possible and to respond to their needs,” says I. Trusovė.
According to her, Lithuanians are becoming increasingly knowledgeable about food supplements, value quality more, and are choosing effective products rather than simply looking for the cheapest option.
“The fact that we have achieved a 90% customer return rate shows that our products truly work. Customers try them, fall in love with them and come back to buy again. That is the greatest recognition for us. That is why we continue doing our best not to disappoint them. We look for products with impeccable ingredients and proven effectiveness, because our goal is to offer customers high-quality products at a good price,” says I. Trusovė.
It is not only the product that matters, but also how quickly it is delivered
In e-commerce, the product is only part of the success. The other part is its journey to the customer’s door. After noticing that customers highly value fast delivery, the Zaliaszingsnis.lt team understood that their logistics partner had to be just as flexible and fast as they are.
“That is why we chose to work with Venipak, and we have been cooperating for several years now. Delivery speed, convenience, and the parcel locker and courier network are the things we value most. For today’s customers, fast delivery is extremely important, especially during holiday periods when people are looking for gifts online. The ability to receive parcels very quickly contributes to our customer satisfaction, so our partnership with Venipak, which delivers parcels within one business day, is very important to us,” says I. Trusovė.
According to her, working with professionals helps avoid unnecessary stress and ensures that products reach customers in every corner of Lithuania. When the logistics chain works smoothly, the business can focus fully on its main mission: creating products that improve people’s well-being.
Future vision: from expanding the product range to building an even stronger connection
Indrė Trusovė says that her vision for the future is to offer an even wider product range that meets customers’ needs. Reaching a 90% customer loyalty rate has become not only a recognition for the brand’s founders, but also a responsibility for the future: to continue growing together with their community.
“At the moment, we are focusing on developing new products and want to offer our customers an even broader range. We create all our products based on our customers’ needs. Our goal is for them to find products that truly improve their well-being. In the future, we plan to continue working in this direction. We hope to maintain this strong level of customer trust and continue building a meaningful connection,” concludes Indrė Trusovė.
