Lithuanians are becoming bolder: intimate souvenirs and erotic games for Valentine’s Day

While the holiday season is typically the busiest time of the year for most businesses, some consider Valentine’s Day just as significant as Christmas. Aphrodisiacs, erotic games, intimate accessories—these are just a few of the products Lithuanians eagerly purchase from adult stores as February 14 approaches. And while Lithuanians are becoming bolder when selecting gifts…

Major year-end sales revealed online shopping habits of Lithuanians, Latvians and Estonians

During the last week of November, as retailers attracted shoppers with impressive discounts and exclusive offers, Lithuanians, Latvians, and Estonians actively shopped online. It became evident that Lithuanians were particularly drawn to household goods, coffee, cosmetics, and products from China, while Baltic consumers shop online differently from those in Western, Central European, and Balkan countries.…

The Straightest Path to E-Shoppers’ Hearts: 5 Tips from a CMO for Selling Beyond Black Friday

The end-of-year season, particularly November and December, packs 90% of the retail sector’s key opportunities – from Singles’ Day and Black Friday to Cyber Monday, all culminating in the marathon of holiday shopping. Unsurprisingly, e-commerce players focus most of their attention, resources, and expectations on this period. But how can businesses enjoy success, steady sales,…